Cheffins has gotten involved with LandPower TV, a new farm machinery video streaming service, which launched on 3rd July 2021. is a brand-new video on-demand platform focussed on farm machinery. The site is packed with views and customer reviews, creating an ideal place to check out the latest farm machinery at work. The site, which was founded by James Rickard, a former machinery editor at one of the farming industry’s largest publications, will include a review of the Cheffins monthly machinery sale, and later a feature on a large-scale on-site vintage auction.

Oliver Godfrey, Director at Cheffins said: “With a number of our sales having been hosted solely online throughout the pandemic, and with a serious uplift in the number of buyers we now see bidding online at each of our auctions, it is clear that the farming industry is increasingly going digital. We have been one of the fastest adapting companies in the agricultural industry when it comes to the digital revolution and will be looking to promote our sales through online platforms as much as possible. LandPower TV with its great reach and its top-quality content looks set to be a go-to platform for those in the market for new machinery and we are delighted to have been included in the site’s content right from its conception.”

James Rickard, Founder of LandPower TV comments: “LandPowerTV is basically like Netflix and Amazon Prime for farm machinery. Compared to most machinery video content, with our reviews we aim to get viewers tooled up with as much knowledge as possible about the latest machinery, allowing them to get a really good flavour of what it is like to work with and operate these machines. Working with Cheffins, the largest auctioneer of machinery in the business, allows us to give viewers a flavour of the second-hand market as well as shining a light on the world of vintage tractor collecting.”

Once subscribed to, content can be streamed to pretty much any type of device, at anytime and anywhere. Here, viewers get the full fat LandPowerTV experience where they will be able to view all of the videos in full and create their own favourites playlist. Content is split into categories, which includes tractors, loaders, self-propelleds and implements, with more to follow as the site develops.

Viewers can also get free video content by following LandPowerTV on YouTube and Facebook, where it’ll be releasing bitesized videos of its reviews.

  • Subscribe at
  • Follow LandPowerTV on Facebook
  • Watch LandPowerTV on YouTube

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