Cheffins is an unusually diverse and complex business for its size. We have a proud past, stretching back nearly 200 years and ambitious and exciting plans for the future.

Our partners own and manage the business, which is led by a team comprising Bill King, Chairman, Simon Gooderham, Managing Partner - Operations and Philip Woolner, Managing Partner - Divisional. Together they have many years of experience across the markets we cover, enabling them to oversee our strategic direction and commercial activity with authority and confidence.



Bill has worked for Cheffins since 1990 when he joined the business as a land agent and auctioneer in the Saffron Walden office. He has been auctioneering for over 29 years, having started his career selling livestock in the West Country. He was made a partner in 1998 and has been instrumental in developing the Vintage and On Site auctions. As well as his role as Chairman, he is still a regular auctioneer at the Cambridge Machinery Sales and the many On Site and Vintage sales that take place at clients’ premises the length and breadth of the UK.

Philip Woolner, MA (Oxon) MRICS

Managing Partner, Divisional Board

Philip joined Cheffins in 1998 as a Director with the remit of setting up the Commercial Department. Philip is well known on the commercial scene in and around Cambridgeshire and acts for a wide range of commercial property owners, occupiers and developers across the retail, office, technology, industrial and warehousing sectors.  Philip was appointed Managing Partner – Divisional Board in 2016 where his role is outward facing, focussing on the markets within which we operate and our clients, driving strategy and securing the business’ growth plans.

Simon Gooderham, MRICS FAAV

Managing Partner, Operations Board

Simon began his career at Cheffins in September 1997, working as a rural practice chartered surveyor and auctioneer. Simon specialises in the sale of land and farms in Cambridgeshire and beyond. He also established the Eastern Counties Property Auctions which are now a key part of the Cheffins’ auction calendar. Simon is also a regular auctioneer at our Cambridge Machinery Sales and Vintage auctions. He was appointed Managing Partner – Operational Board in 2016 and is responsible for the day to day management of the business.